When we say that our name is our commitment, we mean that aging matters to us because and on behalf of ...
- our primary clients, older
confront new challenges, but also new opportunities, as they age and seek to adapt and thrive in the final years of their
- the caregiving
declining adults, who are trying to help and support their loved ones, while sustaining positive adult relations with them,
but who need help and support themselves to learn more effective and balanced ways of doing that.
- the caretaking and administrative staff of senior facilities, programs and residences, who are typically so dedicated to their clients and work, and who welcome opportunities
to enhance their skills and develop further as caretakers and professionals.
society at large, which has come to acknowledge the importance of caring
for senior citizens in ways that preserve and strengthen their dignity, but which is still searching to find better ways of
making their final years as joyful and meaningful as possible.
- the next generation of older adults – the Baby Boomers
– who have already begun to re-define what aging is, and who will be looking for facilities, services and communities that
appreciate and resonate with their values and expectations for aging.